I'm Chief Strategy Officer at Webprofits, where I've spent 14 years growing businesses — and the last three rebuilding how the agency itself works: AI infrastructure, team training, client delivery. I speak, train and consult for leaders who want the version that works in practice.
Both go straight to my inbox. I reply personally.
A working business — clients, deadlines, revenue targets — rebuilt around AI while it kept running.
I led Webprofits' move onto Claude Code — taking a 25+ person team of performance marketers, most of whom had never touched a terminal, and making AI their daily working environment. Client reports, audits, campaign builds and dashboards now ship through it.
The part that takes the longest: the GitHub org, the shared AI skills library, database-backed client workspaces, and the integrations connecting every tool and client data source. I designed it, built it, and run it.
While building all of the above I lead strategy on major client accounts — $50M+ in annual media spend across the client base — sit on the leadership team, and train the team week in, week out. Everything I recommend is something I'm already running against those numbers.
Since 2012 I've worked with hundreds of businesses at Webprofits — startups to global brands, insurance to hotels to hardware. Three I've led end-to-end through their entire growth phases:
A small Tasmanian organic baby-food brand when we started. A $1.5 billion company by the time it was acquired.
Global digital across Logitech, Logitech G, Astro and Ultimate Ears — ANZ, Japan, Germany, MENA, Spain and Italy.
One of Australia's biggest DTC growth stories of the past two years — Shark and Ninja, full-funnel, with an AI-first delivery model running at enterprise scale.
Plus the industries in between — insurance, hotels, hardware, real estate, universities, supplements, SaaS.
Everything I train and present comes out of running an AI-first agency — the same systems I use at Webprofits, taught so your team can run them too.
Live Claude Code sessions built around working demos — show the thing running, then show how it was built.
I build and deliver our subscription training that takes marketers, founders and agency teams from AI-curious to running their work in Claude Code — and it's how we onboard every new hire.
In-person, hands-on sessions for client marketing teams — from global consumer brands to education providers — that end with everyone building on their own accounts, not watching me build on mine.
All-hands presentations, leadership strategy sessions and one-on-one exec walkthroughs of what an AI-first operating model changes.
See the full record — every talk, masterclass and training →
"I'm not a futurist. I can't tell you what AI will do in 2030. I can show you what it can do for your business this quarter — because I've already done it in mine."
For conferences, leadership offsites, and teams who need their people using this day to day.
For leadership teams that want AI working inside the business.
I'm Ben Fitzpatrick — Fitz to almost everyone. I've spent 14 years at Webprofits in digital marketing and business strategy — from growing a Tasmanian baby-food brand into a $1.5B acquisition to leading the agency's transformation into an AI-first business from the inside: infrastructure, training, sales, and delivery for some of the biggest brands we work with.
My approach is simple: validate it's possible, execute until it works, then scale it into how the business runs. I'd rather show you a working system than a vision statement.
Since 2023 I've also been a volunteer ethics instructor with Primary Ethics, taking a Years 1 and 2 class at my local primary school on the NSW Central Coast — every week of term, four school years running.
Why fitz.pizza? Because the dream is to open a pizza place in five years. In my experience, pizza makes almost everyone happy. 🍕