The landing page has the highlights. This is the itemised version — every conference talk, masterclass, webinar and corporate training, with dates and numbers. All of it delivered while running the AI transformation the talks are about.
Organiser numbers quoted where they gave them.
Quickfire session, main agenda — Sheraton Grand Mirage, Gold Coast. Second consecutive year on this stage.
"The feedback from attendees was positive, and your session played a part in helping us achieve an excellent overall NPS of +70." — event organiser, post-event survey
"Anatomy of a $50M Revenue DTC Marketing Campaign"
Quickfire session — a behind-the-scenes look at the eCommerce playbook large retail brands use to profitably 10X their DTC revenue. Sheraton Grand Mirage, Gold Coast.
"The ratings for your speaking session were outstanding, contributing to an overall event NPS of +56!" — event organiser, post-event survey
Spoke on behalf of Webprofits at TikTok's agency matchmaking and education event.
Invited speaker at Waverley Council's AI-themed forum — 326 registrations, in-person and livestream.
Invited speaker — 450 attendees across the room and the livestream.
Hosted and led panels at Webprofits' own virtual conference — speakers from Google, TikTok, LSKD and July, plus a bonus session on AI for ecommerce three months after ChatGPT launched.
Partner masterclasses with Meta, Klaviyo and Triple Whale, plus the Claude Code series that filled itself twice over.
Hosted and presented — the full stack Webprofits runs on, with a live demo launching campaigns and building landing pages from the terminal. Online, 90 minutes.
1,500+ registrations for a single live session — how a marketing agency runs on Claude Code.
Hosted and presented the live webinar on scaling ecommerce brands on Meta in the age of AI, including a client panel.
"The Future of Acquisition: Winning on Meta in a New Era of Discovery"
In person at Meta's Sydney offices, alongside Meta's own team — 150+ registrations. Second consecutive year presenting at Meta HQ.
Co-presented with Webprofits' Director of SEO — almost 700 registrations for a live session on winning visibility inside AI answers.
Presented alongside Triple Whale on the five attribution models that stop your ROAS lying to you.
Hosted and presented, with Klaviyo and The Beauty Chef on the panel — 200+ registered attendees from established brands.
In-person masterclass on retention and customer lifecycle for an invited room of ecommerce brands.
Hosted and presented the live webinar — creative testing backed by $17M in spend, email revenue, BFCM prep and AI tools.
"DTC Scaling Fundamentals"
Opening session, in person at Meta's Sydney offices, alongside Meta's ecommerce team.
Started delivering ChatGPT training in April 2023 — back when most marketers hadn't touched it. Never stopped.
Weekly hands-on sessions for a 25+ person team of performance marketers, plus Webprofits Academy — the subscription training I build and deliver, and how we onboard every new hire.
Half-day in-person workshop taking a digital leadership team from AI strategy to working agents.
In-person sessions embedding AI-first ways of working inside the team behind one of Australia's biggest DTC growth stories.
Grist Consulting (May), Alchemy One (May–June), LJ Hooker (May), Functional Training Institute (July), Intogreat (August) — training plus hands-on working sessions applying ChatGPT to each team's real work, months after launch.
Guest episode on AI, growth and what changes inside an agency when you rebuild it around the tools.
Volunteer classroom work with Primary Ethics, every week of term.
Accepted as a Primary Ethics volunteer in February 2023 and trained over two days at the University of Wollongong that April. Since then I've taken a Years 1 and 2 ethics class at my local primary school on the NSW Central Coast, weekly through Terms 1 to 4 — four school years running.
A keynote, a masterclass, or a training day — tell me what you need.
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